Cookie Policy
Last updated: 15th January 2026
This Cookie Policy explains how BraveHorizon AG uses cookies and similar tracking technologies on our website. We are committed to transparency about how we collect and use data.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.
Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" cookies (deleted when you close your browser). They can also be "first-party" (set by our website) or "third-party" (set by other services we use).
2. Why We Use Cookies
We use cookies for several important purposes:
Essential Website Functionality
- Remembering your cookie consent preferences
- Maintaining security and preventing fraud
- Ensuring proper website functionality across different browsers
- Managing user sessions and form submissions
Analytics and Performance
- Understanding how visitors use our website
- Identifying popular content and pages
- Measuring website performance and loading times
- Improving user experience based on usage patterns
Marketing and Advertising
- Delivering relevant advertisements based on your interests
- Measuring the effectiveness of our marketing campaigns
- Remarketing to visitors who have shown interest in our services
- Personalising content and recommendations
3. Types of Cookies We Use
We categorise our cookies into four main types based on their purpose and functionality:
Necessary Cookies
These cookies are essential for the website to function properly. They cannot be switched off in our systems.
Always Active: These cookies are required for basic website functionality.
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
Can be disabled: You can opt out of analytics cookies through our cookie banner.
Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences and settings.
Can be disabled: Disabling may affect some website features.
Marketing Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement.
Can be disabled: You may still see ads, but they will be less relevant to your interests.
4. Detailed Cookie Information
Below is a detailed list of the specific cookies we use on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gat | Google Analytics - throttles request rate | 1 minute | Analytics |
| _gcl_au | Google Ads - conversion tracking and remarketing | 90 days | Marketing |
| _gcl_aw | Google Ads - conversion attribution | 90 days | Marketing |
| IDE | Google Ads - ad personalisation and measurement | 2 years | Marketing |
5. Third-Party Services
We use several third-party services that may set their own cookies. These services help us provide better functionality and understand how our website is used:
Google Analytics
We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect information about your use of our website, including your IP address, browser type, operating system, and pages visited. This information is transmitted to and stored by Google on servers in various countries.
Learn more: Google Privacy Policy
Google Ads
We use Google Ads for advertising and remarketing purposes. Google Ads uses cookies to show you relevant advertisements based on your interests and to measure the effectiveness of our advertising campaigns. These cookies may track your browsing behaviour across different websites.
Learn more: Google Ads Privacy Policy
Google Fonts
We use Google Fonts to display custom fonts on our website. When you visit our site, Google may collect information about your browser and device to serve the appropriate font files. No personal information is collected for this purpose.
Learn more: Google Privacy Policy
6. Managing Your Cookie Preferences
You have several options for managing cookies on our website:
Our Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner that allows you to:
- Accept All: Allow all cookies including analytics and marketing
- Reject All: Only allow necessary cookies required for basic functionality
- Customise: Choose which categories of cookies to allow or block
You can change your preferences at any time by clicking the "Manage Cookies" link in our website footer or by clearing your browser cookies and revisiting our site.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block third-party cookies only
- Delete existing cookies
- Set your browser to notify you when cookies are sent
Please note that blocking or deleting cookies may affect your ability to use certain features of our website.
Opt-Out Links
You can also opt out of specific tracking services:
7. Google Consent Mode v2
We implement Google Consent Mode v2, which adjusts how Google Analytics and Google Ads behave based on your consent choices. This ensures that:
- When you consent to analytics cookies, Google Analytics functions normally
- When you consent to marketing cookies, Google Ads can track conversions and enable remarketing
- When you decline cookies, Google services operate in a privacy-enhanced mode
- Your consent preferences are respected across all Google services we use
This technology helps us balance providing you with relevant content and advertisements while respecting your privacy choices.
8. Data Protection and Privacy
Your privacy is important to us. In relation to cookies:
- We only collect data that is necessary for the stated purposes
- We implement appropriate security measures to protect cookie data
- We do not use cookies to store sensitive personal information
- We regularly review and update our cookie practices
- We comply with applicable data protection laws including GDPR
For more information about how we handle your personal data, please see our Privacy Policy.
9. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will:
- Update the "Last updated" date at the top of this policy
- Post the revised policy on our website
- Notify users of significant changes through our website or email (where applicable)
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.
10. Contact Information
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
BraveHorizon AG
Email: [email protected]
Phone: +43 7242915933
Address: Landstraßer Hauptstraße 189, 4691 Wels, Upper Austria
Need Help with Cookie Settings? If you need assistance managing your cookie preferences or have questions about how we use cookies, please don't hesitate to contact us at [email protected].